Pinterest marketing strategy10/31/2023 ![]() ![]() However, you need a well-thought out strategy in order for it to actually work, ideally one tailored to the unique needs of your business.īelow, we outline how to create a Pinterest marketing strategy and plan from scratch (or nearly scratch) for your business. What can Pinterest marketing do for your business? It can drive organic traffic, increase conversion rates and position your company amongst some of the most trusted brands. Hint: Pinterest marketing can actually make your business money, and there’s a reason why all the big brands are leveraging it. However, smart marketers and business owners recognize a bigger potential, particularly once they understand how Pinterest works. For most people, it’s just another social media network where you can spend hours upon hours researching various ideas, such as recipes and home design inspiration, or workout plans and ecommerce advice. They’ve been seeing crazy spikes in adoption ever since, growing by many millions of users every year. ![]() In 2020, Pinterest surpassed Snapchat to become the 3rd largest social media platform in the US. ![]()
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